Content Marketing Engine

For marketers: plan, write, and keep on-brand content flowing across every channel. — built in-house by Skill Me.

Reach for this when you own a content calendar and need to ship across channels without losing your voice. It runs the full loop: brief and plan a piece, draft it as a LinkedIn post, tweet thread, technical blog, newsletter, landing page, or case study, capture customer testimonials with an interview script that produces usable quotes, and keep every output on-brand. Every skill carries the working artifacts - hook patterns with good/bad pairs, newsletter and case-study skeletons with fill-in fields, subject-line rules with real benchmarks - so one idea becomes channel-ready content instead of a blank page.

⭐ If this is useful, star the repo — it's how we gauge what to build next.

Install

  • From the catalog: skillme.dev/pack/content-marketing-engine — install the whole pack into Claude in one step.
  • With the skills CLI: npx skills add SkillMedev/content-marketing-engine
  • Manually: copy any skills/<slug>/SKILL.md into your Claude skills directory.

Skills in this pack

  • LinkedIn Post Writer — Write LinkedIn posts built for the feed - a hook that survives the two-line truncation, scannable one-idea-per-line structure, a comment-bait close, and first-hour engagement moves.
  • Tweet Thread Builder — Turn one idea into a tight tweet thread - a hook that earns the click, one beat per post, and momentum to a single CTA.
  • Technical Blog Engine — Long-form technical writing with clear structure, runnable examples, and narrative flow. (external — see source)
  • Email Newsletter Pro — Write recurring email newsletters - subject lines that earn the open, preview text that extends them, a body structure readers finish, and cadence rules that keep the list healthy.
  • Landing Page Copy — Write landing-page copy section by section - hero, social proof, features-as-benefits, objections, CTA - leading with one promise and proving it down the page.
  • Case Study Builder — Turn a customer win into a credible case study - interview-driven raw material, a challenge-solution-results arc, and a quantified results section with real customer quotes.
  • Testimonial Capture Interview — Runs customer interviews engineered to produce usable testimonials and case-study raw material - a question sequence that elicits before/after specifics and real numbers, a permission and approval workflow, quote-editing ethics (tighten but never fabricate), and a soundbite extraction procedure.
  • Brand Guidelines Doc — Writes a brand guidelines document - personality traits with is/is-not definitions, voice principles, a tone-by-context matrix, writing mechanics, a say-this-not-that word list, and visual usage rules - all made concrete with do/don't examples.
  • Content Brief — Builds an SEO content brief a writer can execute without guesswork - primary and semantic keywords, search intent, recommended format matched to the SERP, title, H1, meta description, a full H2/H3 outline, word-count guidance derived from ranking pages, internal links with anchors, featured-snippet opportunities, CTA, and the content gap competitors miss.

License

MIT — see LICENSE. Skills are portable SKILL.md files; the canonical copies live in the Skill Me catalog.