Go-to-Market Launch

Position it, message it, sequence the launch, run launch day, and equip the self-serve and sales motions - without reinventing your pricing work. — built in-house by Skill Me.

Everything between 'the product is ready' and 'people are buying it,' as one workflow. Nail positioning (alternatives → value → segment), build the messaging hierarchy that keeps site, ads, and sales consistent, sequence the pre-launch → launch-day → post-launch arc, run launch day hour-by-hour across Product Hunt, Hacker News, social, email, and changelog, write the press release with the inverted-pyramid discipline and a fill-in skeleton, design the product-led activation motion to the aha-moment, and equip sales with a one-pager, battlecard, demo script, and objection matrix. Bundled with the catalog's go-to-market planner, landing-page copy, competitive intelligence, and pricing skills so you reuse them instead of duplicating.

⭐ If this is useful, star the repo — it's how we gauge what to build next.

Install

  • From the catalog: skillme.dev/pack/gtm-launch — install the whole pack into Claude in one step.
  • With the skills CLI: npx skills add SkillMedev/gtm-launch
  • Manually: copy any skills/<slug>/SKILL.md into your Claude skills directory.

Skills in this pack

  • Positioning Statement — Use when defining or sharpening what a product IS before writing copy or planning a launch.
  • Messaging Hierarchy — Use when turning a positioning statement into actual copy - building the value proposition, message pillars, proof points, and per-channel messaging that keep the website, ads, and sales deck all saying the same thing.
  • Launch Plan Sequencer — Use when planning a product launch end-to-end and you need the full dated timeline.
  • Launch Day Runbook — Use when you are running an actual launch day in real time across channels.
  • Press Release Writer — Writes announcement press releases in proper wire format - inverted pyramid structure, a headline under 100 characters carrying the news verb, dateline conventions, quote construction rules (executive quote states vision, customer quote states outcome), and a boilerplate block.
  • PLG Motion Designer — Use when designing a product-led, self-serve activation motion for signups.
  • Sales Enablement Kit — Use when equipping a sales motion with the full set of assets reps actually carry into deals, produced as one coherent kit - a one-pager, a competitive battlecard, a demo script outline, and an objection-handling matrix.
  • Go-To-Market Planner — Build a sequenced go-to-market plan - beachhead ICP, positioning, one or two channels, and dated milestones - instead of a scattershot launch.
  • Landing Page Copy — Write landing-page copy section by section - hero, social proof, features-as-benefits, objections, CTA - leading with one promise and proving it down the page.
  • Competitive Intelligence — Map competitors across positioning, product, pricing, proof, and weaknesses, then turn the research into sales-ready battlecards with an update cadence.
  • Pricing Strategy — Set or revise pricing for any product by triangulating value, competition, and cost floor into a recommended structure, price points, and a test plan.
  • SaaS Pricing Model — Designs a SaaS pricing model - the value metric, three-tier packaging with feature gates, list prices, annual discount, and a built-in expansion path targeting net revenue retention - delivered as a pricing page spec.

License

MIT — see LICENSE. Skills are portable SKILL.md files; the canonical copies live in the Skill Me catalog.