Anomaly Scan
indranilbanerjee/digital-marketing-proScan all connected marketing platforms for statistically significant deviations from stored baselines — traffic drops, CPA spikes, deliverability collapse, budget overruns, or unexpected wins — classified critical/warning/info with probable causes, correlation to recent changes, and recommended actions. Triggers on \"/digital-marketing-pro:anomaly-scan\", \"why did our CPA spike\", \"did anything weird happen this week\", \"check for anomalies\", \"our conversions suddenly dropped\". Runs performance-monitor.py for baselines and detection, correlates flags against execution-tracker.py history...
At a glance
This skill is for Finance.
git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro
cp -r digital-marketing-pro/skills/anomaly-scan ~/.claude/skills/anomaly-scan
Setup, runtime and requirements describe indranilbanerjee/digital-marketing-pro, the repo this skill ships in.
Also in indranilbanerjee/digital-marketing-pro
View the repoDesign a statistically rigorous A/B or multivariate test plan — If/Then/Because hypothesis, control and variant specs, required sample size...
Generate 3-5 ad copy variations per platform — headlines, descriptions, and CTAs formatted to Google, Meta, LinkedIn, TikTok, X, and Pintere...
Walk through adding a custom MCP server integration to the plugin — searches npm for an existing MCP package (or scaffolds a custom server f...
Audit how a brand appears across the 6 canonical AI answer surfaces — ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, Copilot — p...
Strategy module for Answer Engine / Generative Engine Optimization — audits AI visibility, restructures content for citation, runs entity-co...
Generate a portfolio-level dashboard across ALL client brands — per-client RAG health scores, campaign activity, budget pacing, aggregate KP...
Marketing measurement module — builds KPI trees per business model, reporting templates (weekly, monthly, QBR, campaign), anomaly root-cause...
Design a multi-touch attribution strategy — recommends the best-fit model for the business's sales cycle and data maturity, defines credit-d...
Run multi-touch attribution analysis on real conversion-path data — applies two or more models side-by-side (first-touch, last-touch, linear...
Audience research module — builds six-dimension buyer personas (demographic, psychographic, behavioral, need-state, information, decision),...
Build a named, narrative buyer persona document — demographic snapshot, psychographic drivers, jobs-to-be-done, day-in-the-life scenario, bu...
Campaign autopilot operations dashboard — 0-100 health scores for all active campaigns, a chronological log of auto-corrections taken (bid,...
Other Finance skills
Quarterly / monthly financial report — masthead with KPIs, revenue and burn charts, P&L summary table, top-line highlights, and an outlook p...
Discounted cash flow valuation and intrinsic value analysis for public companies. Use when the brief asks for DCF, fair value, intrinsic val...
A printable invoice page — sender + recipient block, line items table, tax breakdown, totals, and payment instructions. Use when the brief m...
Fetches real-time Azure retail pricing using the Azure Retail Prices API (prices.azure.com) and estimates Copilot Studio agent credit consum...
Pre-breach impact analysis: inventories sensitive data (PII, PHI, PCI-DSS, credentials), traces data flows, scores exposure vectors, and pro...
Defines service level objectives, creates error budget policies, designs incident response procedures, develops capacity models, and produce...