WEPR Growth Skills

中文 · English

WEPR's open, evidence-led Agent Skills system for business diagnosis, brand strategy, public relations, digital analytics, cross-platform advertising, complete SEO/GEO delivery, natural Chinese writing, content and account operations, client proposals, presentations, and international growth.

WEPR 开放式、证据驱动的增长 Agent Skills 系统，覆盖商业诊断、品牌战略、公关传播、数字分析、跨平台广告投放、完整 SEO/GEO 交付、自然中文写作、内容与账号运营、客户方案、演示文档和品牌出海。

中文说明

项目简介

wepr-growth-skills 是 WEPR 建设并持续维护的开放式增长执行系统。它把品牌、公关、数据、投放、SEO/GEO、内容、账号运营、报价和演示中的真实方法，整理为 Codex、Claude Code 及其他兼容 Agent 可调用的完整工作流。技能既能完成单项诊断和生产，也能组合成从研究、策略、报价、执行到复盘的客户交付链路。更多服务与案例见 WEPR 官网。

仓库不是提示词合集。每个技能都包含明确触发场景、执行流程、交付结构、条件性参考资料和风险边界，可单独调用，也可以组合成完整客户工作流。

这些技能强调：

• 先诊断问题，再选择渠道和服务；
• 先验证事实和数据，再给出判断；
• 输出动作、负责人、周期、指标和风险边界；
• 不用虚假互动、垃圾外链和平台规避换取短期数据；
• 不承诺无法控制的排名、爆款、推荐或销售结果。

能力架构

业务与品牌判断
├── wepr-client-discovery（客户访谈、需求澄清、问卷与交接）
├── wepr-business-workbench（商业问题、目标、决策与客户策略）
├── wepr-market-signal-research（公开用户反馈、需求信号与传播洞察）
├── analyze-brand-strategy（证据化定位、差异化与品牌战略）
├── audit-digital-growth
├── pr-strategy-workbench（公关方案、传播决策与公共文案）
└── diagnose-pr-crisis

增长规划与获客
├── plan-paid-media
├── wepr-advertising-workbench（跨平台广告审计、创意、归因与优化）
├── plan-organic-growth
├── wepr-seo（完整 SEO：快速/深度审计、策略、实施与验证）
├── operate-georank-workbench（GEOrank 安全操作与交付回执）
└── plan-xiaohongshu-growth

内容生产与账号运营
├── launch-content-account
├── distill-creator-playbook
├── create-marketing-content
├── wepr-marketing（客户营销方案、传播与文案）
├── wepr-editorial-quality（文稿质量审计、最小改写与作者声纹保护）
├── wepr-human-writing（自然中文写作与客户终稿润色）
├── wepr-presentation-workbench（PPTX 与 HTML 演示文档统一入口）
├── wepr-slides（单文件交互式演示文档）
├── plan-editorial-illustrations
└── Xiaohongshu Workbench
    ├── xiaohongshu-suite
    ├── xiaohongshu-profile
    ├── xiaohongshu-topic-planner
    ├── xiaohongshu-title
    ├── xiaohongshu-comment-reply
    └── xiaohongshu-conversion-path

每项技能都遵循同一条主线：目标 → 证据 → 判断 → 动作 → 负责人 → 指标 → 复盘 → 风险。

GEO 专业能力包

仓库现已新增 $wepr-geo-suite 作为 WEPR GEO 项目总入口，覆盖从策略诊断到执行监测的完整工作流：

• GEO 全景诊断、意图拓词、30/60/90 天执行路线图；
• 品牌知识库、事实卡、实体关系图谱与证据治理；
• 页面审计、页面蓝图、标题、科普、对比、榜单和文章改造；
• DeepSeek、豆包、ChatGPT 合规重复采样与可审计报告；
• AI 答案、引用源、品牌事实、转化归因和月度监测；
• GEO 工作台的开发、CLI/API/后台操作、企业知识库、人工发布工单、主题、渠道站点和旧模板迁移；
• 基于已核验系统能力形成客户实施方案、传播执行规划和内容生产简报。

推荐从 $wepr-geo-suite 开始。它会按目标、证据状态、平台、周期和交付物路由到所需专项技能，避免一次加载全部能力；涉及 GEO 工作台开发、运营或系统承接方案时使用 $wepr-geoflow。当前技能基线已适配 GEOFlow v2.3.0 与 CLI 0.2.0，具体实例仍以现场发现结果为准。

技能目录

如何选择

• 客户需求模糊、关键问题未回答、需要访谈或向客户补材料：使用 $wepr-client-discovery。
• 商业问题还没说清，或需要先判断目标、模式、对标、取舍和验证路径：使用 $wepr-business-workbench。
• 要从公开用户反馈、社区讨论、评论和发布平台中寻找真实需求、痛点、异议和传播语言：使用 $wepr-market-signal-research。
• 发生负面事件、需要声明或媒体沟通：使用 $diagnose-pr-crisis。
• 要做客户公关方案、传播决策、媒体叙事分析、上线预案、公共文案审校或新闻稿：使用 $pr-strategy-workbench；正在发生的危机仍使用 $diagnose-pr-crisis。
• 有流量但不知道哪里出了问题：使用 $audit-digital-growth。
• 准备花媒体预算获客：使用 $plan-paid-media。
• 要做跨平台广告账户审计、归因对齐、广告创意与文案、实验、监测或有安全门禁的优化草案：使用 $wepr-advertising-workbench。涉及中国平台的具体准入、账户和投放规则时，同时使用 $plan-paid-media。
• 希望通过搜索、AI 搜索、社区和内容长期获客：使用 $plan-organic-growth。
• 所有 SEO任务统一使用 $wepr-seo：可自动选择快速页面审计、包含 PageSpeed 的深度审计、站点策略、关键词内容、迁移、国际化、电商或 AI 搜索模式。
• 已部署 GEOrank，需要执行诊断、拓词、方案对话或后台操作：使用 $operate-georank-workbench。一般 GEO 策略仍使用 $plan-organic-growth。
• 要写、改或诊断小红书内容：使用 $plan-xiaohongshu-growth。
• 不确定小红书任务应从哪里开始：使用 $xiaohongshu-suite；明确是主页、选题、标题、评论或转化时，直接使用对应的 $xiaohongshu-* 专项技能。
• 要从公开账号提炼可复用方法：使用 $distill-creator-playbook。
• 要把文章转成统一的配图系统：使用 $plan-editorial-illustrations。
• 要诊断品牌价值、定位、差异化、竞争或出海路径：使用 $analyze-brand-strategy。它会先检查研究资料是否足够，再区分直接竞品、间接替代、现状、不行动和心智标杆。
• 要把业务素材写成可信的多平台内容：使用 $create-marketing-content。
• 要形成客户营销方案、传播策略、早期获客计划或转化文案：使用 $wepr-marketing。
• 要检查文稿中的机械表达、空泛判断、模板化节奏和证据风险，或在保留作者个人语气的前提下做最小改写：使用 $wepr-editorial-quality。它不判断文本是否由 AI 创作。
• 要在不改变事实、数据和承诺的前提下，让方案、传播稿或营销文案更自然、更符合中文阅读习惯：使用 $wepr-human-writing。策略和内容结构尚未确定时，先使用对应的营销、公关或内容技能。
• 要制作、重构或审校可编辑 PPTX 或单文件 HTML 演示，并处理叙事、客户模板、图表、演讲备注和逐页质检：使用 $wepr-presentation-workbench。
• 要把方案、报价或报告制作成可直接在浏览器演示的单文件演示文档：使用 $wepr-slides。
• 要从零启动或修复一个内容账号：使用 $launch-content-account。
• 一个项目可以组合多个技能。例如先用增长诊断明确问题，再分别制定付费与有机增长计划。

安装

克隆仓库：

git clone https://github.com/ShenyuanNext/wepr-growth-skills.git

安装全部技能到 Codex：

cp -R wepr-growth-skills/skills/* ~/.codex/skills/

安装单个技能到 Codex：

cp -R wepr-growth-skills/skills/plan-organic-growth ~/.codex/skills/

安装到通用 Agent 技能目录：

cp -R wepr-growth-skills/skills/plan-organic-growth ~/.agents/skills/

也可以复制整个 skills/ 下的所有目录。重新启动或刷新 Agent 后即可发现技能。

完整使用方法、输入要求、输出结构和组合工作流见中文使用手册。

示例提示词

使用 $wepr-client-discovery，把这次客户沟通整理成需求简报，列出已经确认的事实、必须由客户决定的问题、证据缺口、审批人和下一步。

使用 $wepr-market-signal-research，研究目标用户在公开社区和评论区如何描述这个问题，建立可回查证据账本，并输出需求、痛点、异议、传播语言和验证计划。

使用 $wepr-business-workbench，把这个模糊的客户需求整理成问题说明书，比较三种商业解释，只推荐一个当前方向，并给出反证条件和最小验证计划。

使用 $diagnose-pr-crisis，分析这次产品安全争议，给出24小时回应计划和声明草案。

使用 $audit-digital-growth，检查网站流量增长但询盘下降的原因，并设计验证实验。

使用 $plan-paid-media，为B2B软件设计百度、Microsoft Ads和小红书的测试计划。

使用 $wepr-advertising-workbench，基于这份账户导出和CRM数据审计广告表现，分开账户健康、证据覆盖与合规风险，并输出预算、创意、归因和实验建议。

使用 $plan-organic-growth，为一个新 SaaS制定 SEO、GEO、Reddit和Product Hunt 的90 天冷启动计划。

使用 $plan-xiaohongshu-growth，把这个选题写成图文笔记：给2个20字内标题、正文、关键词和自然咨询钩子。

使用 $distill-creator-playbook，拆解这3个公开账号最近30篇内容，标注证据强度并输出原创的30天执行手册。

使用 $plan-editorial-illustrations，为这篇文章设计6张统一风格配图，先给镜头清单和生成提示词。

使用 $wepr-human-writing，在不改变报价、服务范围和事实的前提下，把这份客户方案改成自然、可信、符合中国人阅读习惯的中文。

使用 $wepr-presentation-workbench，把这份客户方案和报价表制作成可编辑 PPTX，先给页面计划，再完成图表、演讲备注和逐页视觉质检。

使用 $wepr-editorial-quality，先指出这份传播稿中可核验的机械表达、空泛判断和证据风险，再在保留作者语气与全部事实的前提下完成最小改写。

使用 $analyze-brand-strategy，分析这个品牌的定位、渠道与竞争。先检查研究就绪度，建立五类竞争参照和 D6优势诊断，再比较三套方向、只推荐一套，并给出反证条件和 90 天验证计划。

使用 $create-marketing-content，把这些项目资料写成一篇有证据、有判断、可发布的公众号文章。

使用 $launch-content-account，为WEPR设计视频号从0到1冷启动方案，包括主页、内容支柱、首轮样本和复盘指标。

推荐组合工作流

客户增长诊断与方案

1. $audit-digital-growth 定义业务问题、指标和数据缺口；
2. $analyze-brand-strategy 判断品牌价值、竞争位置和客户选择理由；
3. $plan-paid-media 设计可控的付费获客实验；
4. $plan-organic-growth 建立SEO、GEO、社区与长期内容资产；
5. 汇总为统一的 30/60/90 天路线图。

小红书内容与获客

1. $distill-creator-playbook 分析公开对标样本；
2. $xiaohongshu-suite 找到最早的阻塞环节；
3. $xiaohongshu-profile 和 $xiaohongshu-topic-planner 完成主页承接与选题系统；
4. $xiaohongshu-title 和 $plan-xiaohongshu-growth 完成标题、关键词与正文；
5. $xiaohongshu-comment-reply 和 $xiaohongshu-conversion-path 承接评论、咨询与转化；
6. $plan-editorial-illustrations 设计统一配图，$launch-content-account 管理发布样本和复盘。

品牌危机与恢复

1. $diagnose-pr-crisis 统一事实、声明、媒体和行动；
2. $audit-digital-growth 监测搜索、网站、线索和客户变化；
3. $create-marketing-content 生产事实页、FAQ、说明与恢复内容；
4. $plan-organic-growth 建设长期可信信源和品牌发现资产。

技能目录结构

skills/<skill-name>/
├── SKILL.md              # 触发条件、核心流程、输出与风险边界
├── agents/openai.yaml    # Agent界面名称、简介和默认调用提示
└── references/           # 按具体任务读取的详细方法与检查表

详细输入模板、逐项调用方式、组合流程和验收标准见中文使用手册。

交付风格

技能默认使用执行者视角，输出：

1. 当前问题及证据；
2. 关键判断和不确定性；
3. 优先行动及负责人；
4. 时间表、预算或资源要求；
5. 验收指标与停止/扩量规则；
6. 合规、平台和商业风险。

安全与合规

本项目不支持：

• 伪造媒体报道、用户评价、订单、聊天记录或社会证明；
• 购买粉丝、Karma、Product Hunt投票或协同操纵互动；
• Reddit马甲号、封禁规避、自动垃圾回复；
• 垃圾外链、隐藏推广、关键词堆砌和批量低质页面；
• 盗版、侵权下载、未经授权使用个人数据；
• 保证排名、AI推荐、爆款、粉丝、询盘或收入。

所有平台功能、算法、准入、价格和案例数字，在正式执行前都应使用当前官方或第一方来源核实。

贡献

欢迎提交 Issue 和 Pull Request。建议包含：

• 具体业务场景；
• 当前技能的不足；
• 官方或第一方依据；
• 建议修改内容；
• 修改可能带来的风险；
• 可复现的测试提示词或样例输出。

English

Overview

wepr-growth-skills is an open, continuously maintained collection built by WEPR. It turns practical work in PR, brand strategy, analytics, media buying, SEO/GEO, community growth, content operations, and visual production into modular Agent Skills for Codex, Claude Code, and compatible agents. Learn more about WEPR's services and work on the official WEPR website.

This is not a prompt collection. Each skill defines triggering contexts, an execution workflow, deliverables, conditionally loaded references, and risk boundaries. Skills can operate independently or combine into a client-ready workflow.

GEO capability pack

The repository provides $wepr-geo-suite as the WEPR orchestration entrypoint for complete GEO delivery. It covers panorama audits, intent mining, evidence-backed knowledge assets, page and content production, compliant platform sampling, answer and citation monitoring, attribution, execution roadmaps, and GEO workbench delivery. Use $wepr-geoflow for workbench development, operations, system-backed client plans, enterprise knowledge, manual-publication workflows, themes, and channel delivery. Its current baseline covers GEOFlow v2.3.0 and CLI 0.2.0; each target instance must still be discovered and verified.

Capability architecture

Business and brand decisions
├── wepr-client-discovery (client interviews, requirements, questionnaires, and handoffs)
├── wepr-business-workbench (business diagnosis, decisions, and client strategy)
├── wepr-market-signal-research (public feedback, demand signals, and communication insight)
├── analyze-brand-strategy (evidence-aware positioning and brand strategy)
├── audit-digital-growth
├── pr-strategy-workbench (PR plans, communication decisions, and public copy)
└── diagnose-pr-crisis

Growth planning and acquisition
├── plan-paid-media
├── wepr-advertising-workbench (cross-platform audit, creative, attribution, and optimization)
├── plan-organic-growth
├── wepr-seo (complete SEO: quick/full audits, strategy, implementation, verification)
├── operate-georank-workbench (safe GEOrank operations)
└── plan-xiaohongshu-growth

Content production and account operations
├── launch-content-account
├── distill-creator-playbook
├── create-marketing-content
├── wepr-marketing (client plans, communications, and copy)
├── wepr-editorial-quality (editorial diagnosis, minimal revision, and voice preservation)
├── wepr-human-writing (natural Chinese writing and final revision)
├── wepr-presentation-workbench (unified PPTX and HTML presentation delivery)
├── wepr-slides (single-file interactive presentations)
├── plan-editorial-illustrations
└── Xiaohongshu Workbench
    ├── xiaohongshu-suite
    ├── xiaohongshu-profile
    ├── xiaohongshu-topic-planner
    ├── xiaohongshu-title
    ├── xiaohongshu-comment-reply
    └── xiaohongshu-conversion-path

Every skill follows the same operating line: objective → evidence → judgment → action → owner → metric → review → risk.

Included skills

Choosing a skill

• Use $wepr-client-discovery when client requirements are vague, critical questions remain unanswered, or an interview, questionnaire, kickoff, or handoff is needed.
• Use $wepr-business-workbench when the commercial problem, objective, business model, benchmark, trade-off, or validation path must be clarified before channel execution.
• Use $wepr-market-signal-research to find evidence-backed needs, pains, objections, alternatives, and audience language in public feedback, communities, reviews, and launch platforms.
• Use $diagnose-pr-crisis when the business needs a response, statement, media plan, or reputation recovery.
• Use $pr-strategy-workbench for client PR plans, communication decisions, narrative analysis, pre-launch risk, public-copy review, or press releases; use $diagnose-pr-crisis for active incidents.
• Use $audit-digital-growth when performance is unclear or traffic, conversion, attribution, and retention disagree.
• Use $plan-paid-media when the team is preparing to spend media budget and needs a measurable acquisition system.
• Use $wepr-advertising-workbench for cross-platform account audits, attribution alignment, advertising creative and copy, experiments, monitoring, or safely gated optimization drafts. Pair it with $plan-paid-media when China-platform eligibility, account, or delivery rules are involved.
• Use $plan-organic-growth when growth should compound through search, AI search, community participation, launches, and content.
• Use $wepr-seo for every SEO task; it selects quick page audit, PageSpeed-enabled full audit, site strategy, keyword/content, migration, international, commerce, or AI-search mode.
• Use $operate-georank-workbench when a deployed GEOrank instance must be queried or changed. Use $plan-organic-growth for general GEO strategy.
• Use $plan-xiaohongshu-growth to plan, write, rewrite, or diagnose Xiaohongshu content.
• Use $xiaohongshu-suite when the blocked Xiaohongshu stage is unclear; use the matching $xiaohongshu-* specialist directly for profile, topics, titles, comments, or conversion.
• Use $distill-creator-playbook to turn public creator content into an evidence-tagged original playbook.
• Use $plan-editorial-illustrations to translate an article into a coherent illustration system.
• Use $analyze-brand-strategy to diagnose evidence-aware positioning, differentiation, competition, or international expansion. It checks readiness and covers direct competitors, indirect alternatives, the current workaround, inaction, and the mental benchmark.
• Use $create-marketing-content to turn business evidence into credible platform-native content.
• Use $wepr-marketing for client marketing plans, communication strategy, early acquisition, launch plans, or conversion copy.
• Use $wepr-editorial-quality to identify observable mechanical writing, generic claims, templated rhythm, or evidence risk, and to make the smallest useful revision while preserving the author's voice. It does not infer whether AI wrote the text.
• Use $wepr-human-writing to make Chinese proposals, communication drafts, and marketing copy sound natural without changing facts, data, scope, or promises. Use the relevant strategy or content skill first when the message and structure are not yet settled.
• Use $wepr-presentation-workbench to create, reconstruct, or audit editable PPTX or single-file HTML presentations with narrative planning, templates, charts, speaker notes, and rendered visual QA.
• Use $launch-content-account to launch or repair a content account through comparable experiments and business signals.
• Combine skills when appropriate. A growth audit can define the problem before separate paid and organic plans are built.

Installation

Clone the repository:

git clone https://github.com/ShenyuanNext/wepr-growth-skills.git

Install all skills for Codex:

cp -R wepr-growth-skills/skills/* ~/.codex/skills/

Install one skill for Codex:

cp -R wepr-growth-skills/skills/plan-organic-growth ~/.codex/skills/

Install it in a shared Agent Skills directory:

cp -R wepr-growth-skills/skills/plan-organic-growth ~/.agents/skills/

You may copy every folder under skills/. Restart or refresh the agent environment after installation.

See the English usage guide for inputs, outputs, operating modes, and combined workflows.

Example prompts

Use $wepr-client-discovery to turn this client conversation into a requirements brief with confirmed facts, client-owned decisions, evidence gaps, approvers, and next steps.

Use $wepr-market-signal-research to study how target users describe this problem in public communities and reviews, build a traceable evidence ledger, and report needs, pains, objections, language, and validation steps.

Use $wepr-business-workbench to turn this vague client request into a testable problem statement, compare three competing explanations, recommend one direction, and define falsification conditions and a minimum validation plan.

Use $diagnose-pr-crisis to analyze this product-safety controversy and draft a 24-hour response plan.

Use $audit-digital-growth to diagnose why website traffic grew while qualified leads declined.

Use $plan-paid-media to design a measurable search and social advertising test for a B2B SaaS product.

Use $wepr-advertising-workbench to audit these account exports and CRM outcomes, separate account health from evidence coverage and compliance risk, and produce budget, creative, attribution, and experiment recommendations.

Use $plan-organic-growth to build a 90-day SEO, GEO, Reddit, and Product Hunt cold-start plan.

Use $wepr-human-writing to revise this client proposal into natural Chinese without changing its facts, pricing, scope, or commitments.

Use $wepr-presentation-workbench to turn this proposal and quotation sheet into an editable PPTX, starting with a slide plan and finishing with charts, speaker notes, and rendered slide-by-slide QA.

Use $wepr-editorial-quality to identify observable mechanical patterns, generic claims, and evidence risks in this draft, then make the smallest useful revision while preserving its facts and the author's voice.

Use $plan-xiaohongshu-growth to turn this topic into a searchable image-text post with two titles, final copy, keywords, and a natural consultation path.

Use $distill-creator-playbook to analyze 30 public posts from these accounts and build an evidence-tagged, original 30-day playbook.

Use $plan-editorial-illustrations to design six coherent article illustrations, starting with a shot list and generation prompts.

Use $analyze-brand-strategy to evaluate this brand's positioning, channels, and competition. Check research readiness, build the five-role competition set and D6 advantage test, compare three materially different directions, recommend one, and provide falsification conditions and a 90-day validation plan.

Use $create-marketing-content to turn these project materials into an evidence-based, publishable thought-leadership article.

Use $launch-content-account to design a WeChat Channels launch for WEPR, including the profile, content pillars, initial sample, and review metrics.

Recommended combined workflows

Client growth diagnosis and plan

1. Use $audit-digital-growth to define the business problem, metrics, and data gaps.
2. Use $analyze-brand-strategy to clarify customer value, competitive position, and reasons for choice.
3. Use $plan-paid-media for controlled acquisition tests.
4. Use $plan-organic-growth for SEO, GEO, community, and compounding content assets.
5. Consolidate owners and reviews into one 30/60/90-day roadmap.

Xiaohongshu content and acquisition

1. Use $distill-creator-playbook to study public benchmark samples.
2. Use $xiaohongshu-suite to locate the earliest blocked stage.
3. Use $xiaohongshu-profile and $xiaohongshu-topic-planner for profile acceptance and the topic system.
4. Use $xiaohongshu-title and $plan-xiaohongshu-growth for titles, keywords, and final copy.
5. Use $xiaohongshu-comment-reply and $xiaohongshu-conversion-path for conversation and qualified next actions.
6. Use $plan-editorial-illustrations for visuals and $launch-content-account for publishing experiments and reviews.

Crisis response and recovery

1. Use $diagnose-pr-crisis to unify facts, response, media, and operations.
2. Use $audit-digital-growth to monitor search, site, lead, and customer changes.
3. Use $create-marketing-content to produce fact pages, FAQs, explanations, and recovery content.
4. Use $plan-organic-growth to build durable trusted sources and brand-discovery assets.

Skill structure

skills/<skill-name>/
├── SKILL.md              # Triggers, workflow, outputs, and boundaries
├── agents/openai.yaml    # UI metadata and default invocation
└── references/           # Detailed methods loaded only when relevant

See the English usage guide for input templates, individual modes, combined workflows, and acceptance criteria.

Output philosophy

Skills aim to provide:

1. A clearly defined problem and supporting evidence;
2. Key judgments with uncertainty made explicit;
3. Prioritized actions and owners;
4. Timelines, resources, or budget requirements;
5. Success metrics and stop/scale rules;
6. Legal, platform, data, and commercial risks.

Safety and integrity

This repository does not support fake media coverage, fake reviews, fabricated proof, purchased engagement, bought karma or votes, sockpuppets, ban evasion, spam backlinks, hidden sponsorships, piracy, unauthorized personal data, or guaranteed rankings and revenue.

Platform capabilities, policies, algorithms, prices, and examples must be re-verified against current official or first-party sources before client execution.

Contributing

Issues and pull requests are welcome. Strong contributions include a concrete scenario, evidence or official source, a proposed change, the risk introduced by that change, and a reproducible prompt or example output.