wondelai

via GitHub · Posted Jul 14, 2026 · 1 min read

Skills

wondelai/skills

Claude Skill

Agent skills for Claude, Claude Code, Claude Cowork, Codex, Cursor, OpenClaw, Hermes Agent and other agentskills.io-compatible agents. See https://developertoolkit.ai to learn more how to use skills properly and create new ones.

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README

Wondel.ai Skills

62 agent skills for Claude, Claude Code, Claude Cowork, Codex, Cursor, OpenClaw, Hermes Agent and other agentskills.io-compatible agents: 50 expert frameworks from bestselling books, plus 12 metaskills — guided journeys that orchestrate them step by step to create, improve, or grow a business, website, or app, and to improve code quality, remove technical debt, or design code architecture. Each metaskill asks you the decision questions phase by phase and keeps its state in your project's docs/ folder, so a journey survives across sessions. Browse all skills at skills.wondel.ai.

Installation

Via Claude Code Plugin Marketplace

# Add the marketplace
/plugin marketplace add wondelai/skills

# Install plugin collections
/plugin install product-strategy@wondelai-skills      # Jobs to Be Done, Negotiation, Mom Test
/plugin install ux-design@wondelai-skills             # Refactoring UI, iOS HIG, UX Heuristics, Hooked, Improve Retention, Web Typography, Top Design, Design of Everyday Things, Lean UX, Microinteractions, Steve Jobs Design Review
/plugin install marketing-cro@wondelai-skills         # CRO Methodology, StoryBrand, Scorecard Marketing, Contagious, 1-Page Marketing
/plugin install sales-influence@wondelai-skills       # Influence Psychology, Predictable Revenue, Made to Stick, $100M Offers
/plugin install product-innovation@wondelai-skills    # Lean Startup, Design Sprint, Design of Everyday Things, Inspired, Continuous Discovery, 37signals Way
/plugin install strategy-growth@wondelai-skills       # Crossing the Chasm, Blue Ocean Strategy, Traction/EOS, Obviously Awesome
/plugin install team-motivation@wondelai-skills       # Drive (Autonomy, Mastery, Purpose)
/plugin install code-craftsmanship@wondelai-skills    # Clean Code, Refactoring Patterns, Software Design Philosophy, Pragmatic Programmer, DDD
/plugin install systems-architecture@wondelai-skills  # DDIA, System Design, Clean Architecture, Release It!, High Performance Browser Networking
/plugin install metaskills@wondelai-skills            # 12 guided journeys: create/improve/grow a business, website, or app + code quality, tech debt, architecture

Via skills.sh

Install via skills.sh:

# Install all skills
npx skills add wondelai/skills --all --global

# Or install individual skills
npx skills add wondelai/skills/jobs-to-be-done --global
npx skills add wondelai/skills/cro-methodology --global
npx skills add wondelai/skills/refactoring-ui --global
npx skills add wondelai/skills/ios-hig-design --global
npx skills add wondelai/skills/scorecard-marketing --global
npx skills add wondelai/skills/storybrand-messaging --global
npx skills add wondelai/skills/hooked-ux --global
npx skills add wondelai/skills/improve-retention --global
npx skills add wondelai/skills/ux-heuristics --global
npx skills add wondelai/skills/web-typography --global
npx skills add wondelai/skills/top-design --global
npx skills add wondelai/skills/negotiation --global
npx skills add wondelai/skills/influence-psychology --global
npx skills add wondelai/skills/lean-startup --global
npx skills add wondelai/skills/design-sprint --global
npx skills add wondelai/skills/crossing-the-chasm --global
npx skills add wondelai/skills/blue-ocean-strategy --global
npx skills add wondelai/skills/traction-eos --global
npx skills add wondelai/skills/design-everyday-things --global
npx skills add wondelai/skills/predictable-revenue --global
npx skills add wondelai/skills/made-to-stick --global
npx skills add wondelai/skills/drive-motivation --global
npx skills add wondelai/skills/hundred-million-offers --global
npx skills add wondelai/skills/obviously-awesome --global
npx skills add wondelai/skills/contagious --global
npx skills add wondelai/skills/one-page-marketing --global
npx skills add wondelai/skills/mom-test --global
npx skills add wondelai/skills/inspired-product --global
npx skills add wondelai/skills/lean-ux --global
npx skills add wondelai/skills/continuous-discovery --global
npx skills add wondelai/skills/microinteractions --global
npx skills add wondelai/skills/clean-code --global
npx skills add wondelai/skills/refactoring-patterns --global
npx skills add wondelai/skills/software-design-philosophy --global
npx skills add wondelai/skills/pragmatic-programmer --global
npx skills add wondelai/skills/domain-driven-design --global
npx skills add wondelai/skills/ddia-systems --global
npx skills add wondelai/skills/system-design --global
npx skills add wondelai/skills/clean-architecture --global
npx skills add wondelai/skills/release-it --global
npx skills add wondelai/skills/high-perf-browser --global
npx skills add wondelai/skills/37signals-way --global
npx skills add wondelai/skills/steve-jobs-design-review --global
npx skills add wondelai/skills/good-strategy-bad-strategy --global
npx skills add wondelai/skills/monetizing-innovation --global
npx skills add wondelai/skills/cold-start-problem --global
npx skills add wondelai/skills/working-with-legacy-code --global
npx skills add wondelai/skills/team-topologies --global
npx skills add wondelai/skills/high-output-management --global
npx skills add wondelai/skills/lean-analytics --global

# Metaskills — guided journeys that orchestrate the skills above
npx skills add wondelai/skills/create-business --global
npx skills add wondelai/skills/create-website --global
npx skills add wondelai/skills/create-app --global
npx skills add wondelai/skills/improve-business --global
npx skills add wondelai/skills/improve-website --global
npx skills add wondelai/skills/improve-app --global
npx skills add wondelai/skills/grow-business --global
npx skills add wondelai/skills/grow-website --global
npx skills add wondelai/skills/grow-app --global
npx skills add wondelai/skills/improve-code-quality --global
npx skills add wondelai/skills/remove-technical-debt --global
npx skills add wondelai/skills/design-code-architecture --global

Via OpenAI Codex

Codex adopted the same open SKILL.md standard, so every skill here works in Codex CLI too:

Individual skills — the npx skills add wondelai/skills/<name> commands above target Codex as well (Codex is a supported agentskills.io agent).
As Codex plugins — this repo ships a Codex plugin marketplace at .agents/plugins/marketplace.json with the same 10 collections. In a clone, Codex auto-discovers it (and the skills under .agents/skills/); manage installs from the /plugins menu in the Codex TUI. The Codex manifests are generated from .claude-plugin/marketplace.json (single source of truth) by scripts/generate-codex-plugins.sh.

Available Skills

Skill	Description	Based On
jobs-to-be-done	JTBD framework for product innovation	Clayton Christensen's "Competing Against Luck"
cro-methodology	Conversion rate optimization methodology	Karl Blanks & Ben Jesson's "Making Websites Win"
refactoring-ui	Practical UI design system	Adam Wathan & Steve Schoger's "Refactoring UI"
ios-hig-design	Native iOS app design guidelines	Apple's Human Interface Guidelines
scorecard-marketing	Quiz/assessment funnel lead generation	Daniel Priestley's "Scorecard Marketing"
storybrand-messaging	Clear brand messaging using story structure	Donald Miller's "Building a StoryBrand"
hooked-ux	Habit-forming product design	Nir Eyal's "Hooked"
improve-retention	Behavior design for user retention using B=MAP	BJ Fogg's "Tiny Habits"
ux-heuristics	Usability evaluation and principles	Steve Krug's "Don't Make Me Think" & Jakob Nielsen's 10 Heuristics
web-typography	Web typography principles and implementation	Jason Santa Maria's "On Web Typography"
top-design	Award-winning 10/10 web design matching elite agencies	Techniques from Locomotive, Studio Freight, AREA 17, Awwwards winners
negotiation	Tactical negotiation framework for high-stakes conversations	Chris Voss's "Never Split the Difference"
influence-psychology	Persuasion science and ethical influence principles	Robert Cialdini's "Influence: The Psychology of Persuasion"
lean-startup	Build-Measure-Learn methodology for startups and new products	Eric Ries's "The Lean Startup"
design-sprint	5-day process for validating ideas through prototyping and testing	Jake Knapp's "Sprint"
crossing-the-chasm	Technology adoption lifecycle and go-to-market for tech products	Geoffrey Moore's "Crossing the Chasm"
blue-ocean-strategy	Create uncontested market space with value innovation	W. Chan Kim & Renée Mauborgne's "Blue Ocean Strategy"
traction-eos	Entrepreneurial Operating System for running a business	Gino Wickman's "Traction"
design-everyday-things	Foundational design principles: affordances, signifiers, feedback	Don Norman's "The Design of Everyday Things"
predictable-revenue	Outbound sales process and Cold Calling 2.0 methodology	Aaron Ross's "Predictable Revenue"
made-to-stick	SUCCESs framework for creating memorable messaging	Chip Heath & Dan Heath's "Made to Stick"
drive-motivation	Intrinsic motivation science: Autonomy, Mastery, Purpose	Daniel Pink's "Drive"
hundred-million-offers	Grand Slam Offer creation: Value Equation, pricing, bonuses, guarantees, scarcity	Alex Hormozi's "$100M Offers"
obviously-awesome	Product positioning: competitive alternatives, unique value, target customers, market category	April Dunford's "Obviously Awesome"
contagious	Word-of-mouth and virality using the STEPPS framework	Jonah Berger's "Contagious"
one-page-marketing	End-to-end marketing plan: 9-square grid from prospect to raving fan	Allan Dib's "The 1-Page Marketing Plan"
mom-test	Customer interview framework: talk about their life, not your idea	Rob Fitzpatrick's "The Mom Test"
inspired-product	Empowered product teams with discovery and delivery dual-track	Marty Cagan's "Inspired"
lean-ux	Hypothesis-driven UX design with rapid experiments	Jeff Gothelf's "Lean UX"
continuous-discovery	Weekly customer touchpoints using Opportunity Solution Trees	Teresa Torres's "Continuous Discovery Habits"
microinteractions	Design triggers, rules, feedback, loops and modes for interaction polish	Dan Saffer's "Microinteractions"
clean-code	Readable, maintainable code through naming, small functions, and clean error handling	Robert C. Martin's "Clean Code"
refactoring-patterns	Named refactoring transformations to improve code structure safely	Martin Fowler's "Refactoring"
software-design-philosophy	Managing complexity through deep modules and information hiding	John Ousterhout's "A Philosophy of Software Design"
pragmatic-programmer	Meta-principles: DRY, orthogonality, tracer bullets, design by contract	Andrew Hunt & David Thomas's "The Pragmatic Programmer"
domain-driven-design	Model software around business domains with bounded contexts and aggregates	Eric Evans's "Domain-Driven Design"
ddia-systems	Data system design: storage engines, replication, partitioning, consistency	Martin Kleppmann's "Designing Data-Intensive Applications"
system-design	Scalable distributed systems: load balancing, caching, database scaling	Alex Xu's "System Design Interview"
clean-architecture	The Dependency Rule: dependencies point inward from frameworks to entities	Robert C. Martin's "Clean Architecture"
release-it	Production-ready systems: circuit breakers, bulkheads, timeouts, retry logic	Michael Nygard's "Release It!"
high-perf-browser	Web performance: network protocols, resource loading, browser rendering	Ilya Grigorik's "High Performance Browser Networking"
37signals-way	Build less, shape work, ship in six-week cycles with small autonomous teams	Jason Fried & DHH's "Getting Real", "Rework" & Ryan Singer's "Shape Up"
steve-jobs-design-review	Jobs-style design reviews: ruthless simplicity, focus, demo culture, binary verdicts	Walter Isaacson's "Steve Jobs", Ken Segall's "Insanely Simple" & Ken Kocienda's "Creative Selection"
good-strategy-bad-strategy	Strategy kernels: diagnosis, guiding policy, coherent action — and bad-strategy detection	Richard Rumelt's "Good Strategy Bad Strategy"
monetizing-innovation	Price-before-product: willingness-to-pay research, packaging, monetization models	Madhavan Ramanujam & Georg Tacke's "Monetizing Innovation"
cold-start-problem	Network effects: atomic networks, the hard side, tipping points, escape velocity	Andrew Chen's "The Cold Start Problem"
working-with-legacy-code	Safely change untested code: seams, characterization tests, sprout/wrap, dependency breaking	Michael Feathers' "Working Effectively with Legacy Code"
team-topologies	Four team types, three interaction modes, Conway's law, team cognitive load	Matthew Skelton & Manuel Pais's "Team Topologies"
high-output-management	Managerial leverage, one-on-ones, OKRs, task-relevant maturity	Andrew S. Grove's "High Output Management"
lean-analytics	One Metric That Matters, metrics by business model and stage, benchmarks	Alistair Croll & Ben Yoskovitz's "Lean Analytics"
create-business	Guided journey: raw idea → validated, positioned, priced business	Orchestrates 10 skills, from jobs-to-be-done to crossing-the-chasm
create-website	Guided journey: blank page → high-converting website	Orchestrates 10 skills, from storybrand-messaging to steve-jobs-design-review
create-app	Guided journey: idea → validated, well-architected app	Orchestrates 10 skills, from lean-startup to software-design-philosophy
improve-business	Guided journey: diagnose and fix a plateaued business	Orchestrates 8 skills, from good-strategy-bad-strategy to monetizing-innovation
improve-website	Guided journey: diagnose, fix, and prove website improvements	Orchestrates 8 skills, from cro-methodology to design-everyday-things
improve-app	Guided journey: product, UX, copy, and in-app persuasion — fix what users feel	Orchestrates 9 skills, from jobs-to-be-done to steve-jobs-design-review
grow-business	Guided journey: build a repeatable growth engine	Orchestrates 9 skills, from one-page-marketing to negotiation
grow-website	Guided journey: convert, capture, and compound website traffic	Orchestrates 8 skills, from cro-methodology to one-page-marketing
grow-app	Guided journey: retention-first app growth	Orchestrates 8 skills, from hooked-ux to drive-motivation
improve-code-quality	Guided journey: vibe-coded prototype → production-ready code	Orchestrates 9 skills, from working-with-legacy-code to ddia-systems
remove-technical-debt	Guided journey: pay down debt in place without stopping shipping	Orchestrates 8 skills, from working-with-legacy-code to domain-driven-design
design-code-architecture	Guided journey: deliberate architecture for a new system	Orchestrates 8 skills, from clean-architecture to 37signals-way

Looking for real-world scenarios? See EXAMPLES.md for 92 copy-pasteable prompts organized by persona (founders, PMs, marketers, designers, sales, copywriters, solopreneurs) — including one for each guided journey.

Skill Details

jobs-to-be-done

Strategic framework for discovering and designing product innovations. Customers don't buy products—they "hire" them to make progress in specific circumstances.

About the author: Clayton M. Christensen (1952–2020) was a Harvard Business School professor widely regarded as one of the most influential business thinkers of our time. Named the world's most influential business thinker by Thinkers50 in 2011 and 2013, he developed the theory of "disruptive innovation" and authored nine books including The Innovator's Dilemma. Christensen co-founded Innosight (growth strategy consultancy), Rose Park Advisors (investment firm), and the Christensen Institute (non-profit think tank). His JTBD framework, detailed in "Competing Against Luck", has been adopted by companies like Netflix, Intuit, and countless startups worldwide.

Use when you need to:

Understand why customers really buy (or don't buy) your product
Design a new product or feature from scratch
Write customer discovery interview questions
Analyze competition beyond obvious product categories
Diagnose why a product isn't selling or customers are churning
Create positioning and messaging strategy
Reframe product metrics around customer progress
Understand why customers actually buy and what job they hire the product for

Example prompts:

"Help me write interview questions to discover the job our customers hire our app for. Use jobs-to-be-done skill."
"Our signup-to-active rate is 20%. Diagnose why users aren't completing the Little Hire. Use jobs-to-be-done skill."
"What jobs might compete with our meditation app that aren't other meditation apps? Use jobs-to-be-done skill."
"Write a job statement for someone buying a $3000 online course. Use jobs-to-be-done skill."

cro-methodology

Scientific, customer-centric approach to conversion rate optimization. Rejects "best practices" in favor of evidence-based testing—understand WHY visitors don't convert before changing anything.

About the authors: Dr. Karl Blanks and Ben Jesson are co-founders of Conversion Rate Experts (CRE), the world's leading conversion rate optimization agency. They received the Queen's Award for Enterprise twice—first for Innovation (codifying the scientific methodology now used by companies like Amazon and Google), and again for International Trade. Their client list includes Google, Apple, Facebook, Amazon, Dropbox, and many other leading tech companies. Their methodology has generated billions in additional revenue. "Making Websites Win" became an Amazon #1 bestseller in 15 categories. All profits from the book are donated to the charity Mary's Meals.

Use when you need to:

Audit a landing page or website for conversion issues
Identify why visitors aren't converting (objections vs. UX problems)
Write persuasive copy that addresses customer objections
Design A/B tests with bold hypotheses (not button color tests)
Find hidden "persuasion assets" you're not using
Map and optimize a conversion funnel
Create an objection/counter-objection framework
Increase signups or fix a checkout where people add to cart but don't buy

Example prompts:

"Audit this landing page and list the top 5 objections a visitor might have. Use cro-methodology skill."
"Create an O/CO (objection/counter-objection) table for our SaaS pricing page. Use cro-methodology skill."
"What persuasion assets are we missing on this page? (testimonials, guarantees, credentials). Use cro-methodology skill."
"Rewrite this headline to address the 'is this worth my time?' objection. Use cro-methodology skill."

refactoring-ui

Practical, opinionated UI design system for developers. Design in grayscale first, add color last. Start with too much white space, then remove.

About the authors: Adam Wathan is a full-stack developer and entrepreneur best known as the creator of Tailwind CSS, the utility-first CSS framework that has become one of the most popular styling tools in modern web development. Steve Schoger is a visual designer from Canada known for his practical design tips that went viral on Twitter, helping developers improve their UI skills. Together, they created "Refactoring UI"—a book and video series teaching developers how to design beautiful interfaces without formal design training. Their collaboration bridges the gap between development and design, making good UI accessible to everyone who writes code.

Use when you need to:

Make a UI "look less amateur" without a designer
Fix visual hierarchy problems (everything looks the same importance)
Choose a consistent spacing and typography scale
Build a color palette with proper shades and contrast
Add depth with shadows and layering
Review UI code for common design mistakes
Style components in Tailwind CSS
Fix a UI that looks off, amateur, or unprofessional and make it look polished

Example prompts:

"This dashboard looks cluttered. Fix the hierarchy. Use refactoring-ui skill."
"Generate a color palette with 9 shades for a warm, friendly SaaS app. Use refactoring-ui skill."
"Review this card component and suggest spacing/typography improvements. Use refactoring-ui skill."
"The text is hard to read. What's wrong with the contrast and line height? Use refactoring-ui skill."
"Convert this design to Tailwind classes. Use refactoring-ui skill."

ios-hig-design

Design native iOS apps that feel intuitive and aligned with Apple's platform conventions. Covers layout, typography, navigation, gestures, colors, and accessibility.

About the source: Apple Inc. has published Human Interface Guidelines since the original Macintosh in 1984, making it one of the oldest and most influential design documentation in computing history. The Human Interface Guidelines define the design language for iOS, macOS, watchOS, tvOS, and visionOS—covering everything from typography and color to navigation patterns and accessibility. Apple's design philosophy emphasizes clarity, deference, and depth, creating interfaces that feel intuitive to billions of users worldwide. The HIG is continuously updated and represents decades of research into human-computer interaction.

Use when you need to:

Design iPhone or iPad app interfaces
Build SwiftUI or UIKit components that feel native
Validate if a design follows iOS conventions
Implement proper navigation patterns (tab bar, nav bar, modals)
Ensure accessibility (VoiceOver, Dynamic Type, contrast)
Handle safe areas, notch, and Dynamic Island correctly
Choose correct touch target sizes and spacing
Make an iPhone or iPad app feel native and follow Apple's guidelines

Example prompts:

"Review this SwiftUI view and check if it follows HIG guidelines. Use ios-hig-design skill."
"What's the correct navigation pattern for a settings screen with sub-pages? Use ios-hig-design skill."
"Add proper accessibility labels to these interactive elements. Use ios-hig-design skill."
"This design uses a hamburger menu. What's the iOS-native alternative? Use ios-hig-design skill."
"Generate the correct icon sizes for App Store submission. Use ios-hig-design skill."

scorecard-marketing

Lead generation system using interactive quiz/assessment funnels. Converts 30-50% vs 3-10% for traditional PDF lead magnets by creating psychological tension and self-qualification.

About the author: Daniel Priestley is a serial entrepreneur who has built and sold multiple businesses. He founded Dent Global, one of the world's leading business accelerators for entrepreneurs, and co-founded ScoreApp, a marketing software platform serving over 150,000 businesses globally. Priestley has won major business awards and authored seven books on entrepreneurship, including bestsellers Key Person of Influence, Entrepreneur Revolution, Oversubscribed, and 24 Assets. "Scorecard Marketing", co-authored with Glen Carlson, distills the methodology that powers ScoreApp into a practical playbook for generating qualified leads at scale.

Use when you need to:

Create a lead magnet that actually converts
Build a quiz funnel landing page
Design assessment questions that qualify leads
Write dynamic results content based on score tiers
Set up automated follow-up sequences by segment
Generate scorecard concepts for any industry
Build a quiz or assessment that captures and qualifies leads

Example prompts:

"Create a scorecard concept for a B2B accounting software company. Use scorecard-marketing skill."
"Write 15 assessment questions for a 'Marketing Maturity' scorecard with 5 categories. Use scorecard-marketing skill."
"Generate landing page copy for a 'Are You Ready to Scale?' quiz using the 3 Cs formula. Use scorecard-marketing skill."
"Write dynamic results page content for Low/Medium/High scoring tiers. Use scorecard-marketing skill."
"What follow-up email sequence should we send based on scorecard results? Use scorecard-marketing skill."

storybrand-messaging

StoryBrand framework for clarifying your message so customers will listen. Positions your customer as the hero and your brand as the guide in a story structure that resonates.

About the author: Donald Miller is the CEO of StoryBrand, a company that has helped more than 10,000 businesses clarify their messaging. His StoryBrand Framework is used by brands ranging from small startups to Fortune 500 companies. Miller is a New York Times bestselling author and popular keynote speaker. "Building a StoryBrand" has become one of the most influential marketing books of the past decade, teaching the 7-part framework that transforms confusing messaging into clear, compelling communication.

Use when you need to:

Clarify your brand message so customers understand it instantly
Write website copy that converts visitors to customers
Create one-liners and elevator pitches
Build landing pages with narrative structure
Position your customer as the hero (not your brand)
Diagnose why your current messaging isn't resonating
Develop a brand script for consistent communication
Rewrite confusing homepage copy so the customer is the hero

Example prompts:

"Create a StoryBrand brand script for my SaaS project management tool. Use storybrand-messaging skill."
"Write a one-liner for our accounting firm. Use storybrand-messaging skill."
"Audit this homepage copy—is the customer positioned as the hero? Use storybrand-messaging skill."
"What's the internal problem our customers face beyond the external one? Use storybrand-messaging skill."
"Generate a 3-step plan section for our services page. Use storybrand-messaging skill."

hooked-ux

Hook Model framework for building habit-forming products. The four-phase process (Trigger → Action → Variable Reward → Investment) that connects users to your product through successive cycles.

About the author: Nir Eyal is an author, lecturer, and investor who writes about the intersection of psychology, technology, and business. He previously taught at Stanford Graduate School of Business and has worked in the video gaming and advertising industries. "Hooked: How to Build Habit-Forming Products" has become essential reading for product designers and entrepreneurs, providing a practical framework for creating products that users return to repeatedly. His work has influenced product design at companies from startups to Fortune 500.

Use when you need to:

Increase user engagement and retention
Design habit loops in your product
Audit why users aren't returning
Create effective triggers and notifications
Design variable reward systems
Increase investment and switching costs
Evaluate the ethics of your engagement tactics
Optimize onboarding for habit formation
Build a habit loop so users come back instead of churning after signup

Example prompts:

"What's the internal trigger for our meditation app? Use hooked-ux skill."
"Design a variable reward system for our fitness tracking app. Use hooked-ux skill."
"Audit our onboarding—does it complete the full Hook cycle? Use hooked-ux skill."
"How can we increase investment in our note-taking app to improve retention? Use hooked-ux skill."
"Are we in the Habit Zone? Analyze our usage frequency vs. perceived value. Use hooked-ux skill."

improve-retention

Behavior design framework for diagnosing and fixing retention problems. Uses BJ Fogg's B=MAP model (Behavior = Motivation + Ability + Prompt) to systematically identify why users aren't completing key actions and design behaviors that stick.

About the author: BJ Fogg, PhD is the founder of the Behavior Design Lab at Stanford University, where he has directed research on behavior change since 1998. He created the Fogg Behavior Model (B=MAP), which has become the foundational

62 skills in this repo

Plugin marketplace

37signals-way MIT

Build lean, opinionated products using the 37signals philosophy from "Getting Real", "Rework", and "Shape Up". Use when the user mentions "Getting Real", "Rework", "Shape Up", "37signals", "Basecamp method", "six-week cycles", "fixed time v...

Install

/plugin marketplace add wondelai/skills
/plugin install 37signals-way

blue-ocean-strategy MIT

Create uncontested market space using value innovation instead of competing head-to-head. Use when the user mentions "blue ocean", "red ocean", "strategy canvas", "ERRC framework", "value innovation", "non-customers", "buyer utility map", "...

Install

/plugin marketplace add wondelai/skills
/plugin install blue-ocean-strategy

clean-architecture MIT

Structure software around the Dependency Rule: source code dependencies point inward from frameworks to use cases to entities. Use when the user mentions "architecture layers", "dependency rule", "ports and adapters (hexagonal)", "onion arc...

Install

/plugin marketplace add wondelai/skills
/plugin install clean-architecture

clean-code MIT

Write readable, maintainable code through disciplined naming, small functions, and clean error handling. Use when the user mentions "clean up this code", "this function is too long", "code smells", "naming conventions", "boy scout rule", "s...

Install

/plugin marketplace add wondelai/skills
/plugin install clean-code

cold-start-problem MIT

Start and scale networked products using Andrew Chen''s "The Cold Start Problem" framework for network effects. Use when the user mentions "network effects", "chicken and egg", "cold start", "two-sided marketplace", "atomic network", "hard...

Install

/plugin marketplace add wondelai/skills
/plugin install cold-start-problem

contagious MIT

Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when the user mentions "go viral", "word of mouth", "shareable content", "social currency", "why peop...

Install

/plugin marketplace add wondelai/skills
/plugin install contagious

continuous-discovery MIT

Build a weekly cadence of customer touchpoints using Opportunity Solution Trees, assumption mapping, and interview snapshots. Use when the user mentions "continuous discovery", "opportunity solution tree", "weekly interviews", "assumption t...

Install

/plugin marketplace add wondelai/skills
/plugin install continuous-discovery

create-app MIT

Guided journey from a raw app idea to a validated, cleanly architected first version that ships on a sustainable cadence. Orchestrates ten skills phase by phase - lean-startup, design-sprint, clean-architecture, domain-driven-design, clean-...

Install

/plugin marketplace add wondelai/skills
/plugin install create-app

create-business MIT

Guided journey from raw idea to a validated, positioned, priced business with a chosen beachhead. Orchestrates ten skills phase by phase - jobs-to-be-done, mom-test, design-sprint, lean-startup, good-strategy-bad-strategy, blue-ocean-strate...

Install

/plugin marketplace add wondelai/skills
/plugin install create-business

create-website MIT

Guided journey from a blank page to a live, high-converting website, built message-first, then design, then conversion. Orchestrates ten skills phase by phase - one-page-marketing, storybrand-messaging, made-to-stick, top-design, web-typogr...

Install

/plugin marketplace add wondelai/skills
/plugin install create-website

cro-methodology MIT

Audit websites and landing pages for conversion issues and design evidence-based A/B tests. Use when the user mentions "landing page isnt converting", "conversion rate", "A/B test", "why visitors leave", "objection handling", "bounce rate",...

Install

/plugin marketplace add wondelai/skills
/plugin install cro-methodology

crossing-the-chasm MIT

Navigate the technology adoption lifecycle from early adopters to mainstream market. Use when the user mentions "crossing the chasm", "beachhead segment", "whole product", "early adopters vs mainstream", "tech go-to-market", "bowling pin st...

Install

/plugin marketplace add wondelai/skills
/plugin install crossing-the-chasm

ddia-systems MIT

Design data systems by understanding storage engines, replication, partitioning, transactions, and consistency models. Use when the user mentions "database choice", "which database should I use", "SQL or NoSQL", "replication lag", "partitio...

Install

/plugin marketplace add wondelai/skills
/plugin install ddia-systems

design-code-architecture MIT

Guided journey from an app idea to a deliberate architecture: boundaries, domain model, data decisions, and resilience, making only the expensive-to-reverse decisions and deferring the rest. Orchestrates eight skills phase by phase - clean-...

Install

/plugin marketplace add wondelai/skills
/plugin install design-code-architecture

design-everyday-things MIT

Apply foundational design principles: affordances, signifiers, constraints, feedback, and conceptual models. Use when the user mentions "why is this confusing", "affordance", "error prevention", "discoverability", "human-centered design", "...

Install

/plugin marketplace add wondelai/skills
/plugin install design-everyday-things

design-sprint MIT

Run a structured 5-day process to prototype, test, and validate product ideas with real users. Use when the user mentions "design sprint", "validate before we build", "rapid prototype", "test with users", or "should we build this". Also tri...

Install

/plugin marketplace add wondelai/skills
/plugin install design-sprint

domain-driven-design MIT

Model software around the business domain using bounded contexts, aggregates, and ubiquitous language. Use when the user mentions "domain modeling", "bounded context", "aggregate root", "ubiquitous language", "anti-corruption layer", "conte...

Install

/plugin marketplace add wondelai/skills
/plugin install domain-driven-design

drive-motivation MIT

Design motivation systems using Autonomy, Mastery, and Purpose (AMP) for products and teams. Use when the user mentions "intrinsic motivation", "gamification isnt working", "rewards arent working", "autonomy", "mastery", "purpose-driven", "...

Install

/plugin marketplace add wondelai/skills
/plugin install drive-motivation

good-strategy-bad-strategy MIT

Formulate and audit real strategy using Richard Rumelt''s "Good Strategy Bad Strategy": an honest diagnosis, a guiding policy, and coherent action instead of goals, vision, and wishful thinking. Use when the user mentions "good strategy bad...

Install

/plugin marketplace add wondelai/skills
/plugin install good-strategy-bad-strategy

grow-app MIT

Guided journey from an app people sign up for and then quietly abandon to a sealed retention engine with a habit loop, an activated first run, and one metric the whole team trusts. Orchestrates eight skills phase by phase - hooked-ux, impro...

Install

/plugin marketplace add wondelai/skills
/plugin install grow-app

grow-business MIT

Guided journey from a business with lucky months to a repeatable growth engine that produces a forecast. Orchestrates nine skills phase by phase - one-page-marketing, hundred-million-offers, predictable-revenue, contagious, influence-psycho...

Install

/plugin marketplace add wondelai/skills
/plugin install grow-business

grow-website MIT

Guided journey from a website with traffic it under-converts to a research-driven growth engine that captures more leads, persuades more buyers, sells a sharper offer, and earns referrals. Orchestrates eight skills phase by phase - cro-meth...

Install

/plugin marketplace add wondelai/skills
/plugin install grow-website

high-output-management MIT

Manage for output using Grove''s "High Output Management": a manager''s output is their organization''s output, raised by high-leverage activities. Use when the user mentions "high output management", "managerial leverage", "one-on-ones", "...

Install

/plugin marketplace add wondelai/skills
/plugin install high-output-management

high-perf-browser MIT

Optimize web performance through network protocols, resource loading, and browser rendering internals. Use when the user mentions "my site is slow", "Core Web Vitals", "HTTP/2 or HTTP/3", "resource hints", "network latency", "render blockin...

Install

/plugin marketplace add wondelai/skills
/plugin install high-perf-browser

hooked-ux MIT

Design habit-forming product loops using the Hook Model (Trigger, Action, Variable Reward, Investment). Use when the user mentions "users arent coming back", "habit formation", "engagement loops", "habit zone", or "the manipulation matrix"....

Install

/plugin marketplace add wondelai/skills
/plugin install hooked-ux

hundred-million-offers MIT

Create irresistible offers using the Value Equation, bonus stacking, risk-reversing guarantees, and ethical scarcity. Use when the user mentions "grand slam offer", "make my offer more compelling", "what bonuses should I add", "guarantee st...

Install

/plugin marketplace add wondelai/skills
/plugin install hundred-million-offers

improve-app MIT

Guided journey from a shipped app that works but feels rough to a product that fits the job, flows without friction, reads clearly, and persuades honestly. Orchestrates nine skills phase by phase - jobs-to-be-done, ux-heuristics, design-eve...

Install

/plugin marketplace add wondelai/skills
/plugin install improve-app

improve-business MIT

Guided journey from a stalled, plateaued business to one with an honest diagnosis, a working operating rhythm, and offers repriced to real value. Orchestrates eight skills phase by phase - good-strategy-bad-strategy, traction-eos, high-outp...

Install

/plugin marketplace add wondelai/skills
/plugin install improve-business

improve-code-quality MIT

Guided journey from a working-but-untested vibe-coded prototype to a production-ready product with tests, clean structure, a business-rules boundary, and resilience at scale. Orchestrates nine skills phase by phase - working-with-legacy-cod...

Install

/plugin marketplace add wondelai/skills
/plugin install improve-code-quality

improve-retention MIT

Diagnose and fix retention problems using behavior design (B=MAP). Use when the user mentions "users sign up but dont stick around", "activation rate", "onboarding friction", "retention metrics", "why users dont complete", "churn analysis",...

Install

/plugin marketplace add wondelai/skills
/plugin install improve-retention

improve-website MIT

Guided journey from a live website that underperforms to a prioritized, evidence-backed backlog of conversion, usability, message, and speed fixes - each shipped as a testable experiment. Orchestrates eight skills phase by phase - cro-metho...

Install

/plugin marketplace add wondelai/skills
/plugin install improve-website

influence-psychology MIT

Apply the seven principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity, unity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users dont c...

Install

/plugin marketplace add wondelai/skills
/plugin install influence-psychology

inspired-product MIT

Build empowered product teams using discovery and delivery dual-track. Use when the user mentions "product discovery", "empowered teams", "feature factory", "opportunity assessment", "product vision", "product strategy", "what should we bui...

Install

/plugin marketplace add wondelai/skills
/plugin install inspired-product

ios-hig-design MIT

Design native iOS interfaces following Apple Human Interface Guidelines. Use when the user mentions "iPhone app", "iPad layout", "SwiftUI", "UIKit", "Dynamic Island", "safe areas", "HIG compliance", "SF Symbols", "haptic feedback", "iOS acc...

Install

/plugin marketplace add wondelai/skills
/plugin install ios-hig-design

jobs-to-be-done MIT

Discover what customers truly need by analyzing the "job" they hire your product to do. Use when the user mentions "customer discovery", "why customers churn", "what job does this solve", "competing against luck", "product-market fit", "swi...

Install

/plugin marketplace add wondelai/skills
/plugin install jobs-to-be-done

lean-analytics MIT

Choose and audit startup metrics using Croll and Yoskovitz''s "Lean Analytics". Use when the user mentions "what metrics should we track", "KPIs", "north star metric", "One Metric That Matters (OMTM)", "vanity metrics", "analytics dashboard...

Install

/plugin marketplace add wondelai/skills
/plugin install lean-analytics

lean-startup MIT

Design MVPs, validated learning experiments, and pivot-or-persevere decisions using Build-Measure-Learn. Use when the user mentions "MVP scope", "validated learning", "pivot or persevere", "vanity metrics", "test assumptions", "innovation a...

Install

/plugin marketplace add wondelai/skills
/plugin install lean-startup

lean-ux MIT

Apply lean thinking to UX: hypothesis-driven design, collaborative sketching, and rapid experiments instead of heavy deliverables. Use when the user mentions "Lean UX", "design hypothesis", "outcome over output", "design studio method", "as...

Install

/plugin marketplace add wondelai/skills
/plugin install lean-ux

made-to-stick MIT

Craft messages that are understood, remembered, and drive action using the SUCCESs checklist (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Use when the user mentions "make it memorable", "no one remembers our pitch", "taglin...

Install

/plugin marketplace add wondelai/skills
/plugin install made-to-stick

microinteractions MIT

Design the small details -- triggers, rules, feedback, loops and modes -- that separate good products from great ones. Use when the user mentions "microinteraction", "button feedback", "loading state", "toggle design", "animation detail", "...

Install

/plugin marketplace add wondelai/skills
/plugin install microinteractions

mom-test MIT

Talk to customers without leading them using Mom Test rules: discuss their life not your idea, ask about specifics in the past, and talk less. Use when the user mentions "customer interviews", "validate my idea", "users say they want it but...

Install

/plugin marketplace add wondelai/skills
/plugin install mom-test

monetizing-innovation MIT

Design products and pricing around validated willingness to pay, from Ramanujam & Tacke''s "Monetizing Innovation". Use when the user mentions "pricing", "how much should we charge", "willingness to pay", "pricing page", "packaging", "freem...

Install

/plugin marketplace add wondelai/skills
/plugin install monetizing-innovation

negotiation MIT

Prepare and execute negotiations using tactical empathy, calibrated questions, and the Ackerman method. Use when the user mentions "salary negotiation", "contract terms", "handling objections", "mirroring and labeling", "difficult conversat...

Install

/plugin marketplace add wondelai/skills
/plugin install negotiation

obviously-awesome MIT

Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the user mentions "positioning", "competitive alternatives", "how to position", "market categor...

Install

/plugin marketplace add wondelai/skills
/plugin install obviously-awesome

one-page-marketing MIT

Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "marketing strategy", "target market", "USP", "lead nurture", "customer lifetime value", "PVP Index...

Install

/plugin marketplace add wondelai/skills
/plugin install one-page-marketing

pragmatic-programmer MIT

Apply meta-principles of software craftsmanship: DRY, orthogonality, tracer bullets, and design by contract. Use when the user mentions "best practices", "pragmatic approach", "broken windows", "tracer bullet", "software craftsmanship", "av...

Install

/plugin marketplace add wondelai/skills
/plugin install pragmatic-programmer

predictable-revenue MIT

Build a scalable outbound B2B sales machine with specialized roles (SDR, AE, CSM). Use when the user mentions "outbound sales", "Cold Calling 2.0", "cold email sequences", "sales pipeline", "SDR process", "sales development", "build an outb...

Install

/plugin marketplace add wondelai/skills
/plugin install predictable-revenue

refactoring-patterns MIT

Apply named refactoring transformations to improve code structure without changing behavior. Use when the user mentions "refactor this", "code smells", "extract method", "replace conditional", "technical debt", "move method", "inline variab...

Install

/plugin marketplace add wondelai/skills
/plugin install refactoring-patterns

refactoring-ui MIT

Audit and fix visual hierarchy, spacing, color, and depth in web UIs. Use when the user mentions "my UI looks off" (or amateur/unprofessional), "fix the design", "Tailwind styling", "color palette", "visual hierarchy", "design system", "spa...

Install

/plugin marketplace add wondelai/skills
/plugin install refactoring-ui

release-it MIT

Build production-ready systems with stability patterns: circuit breakers, bulkheads, timeouts, and retry logic. Use when the user mentions "production outage", "circuit breaker", "deployment pipeline", "chaos engineering", "retry storm", "h...

Install

/plugin marketplace add wondelai/skills
/plugin install release-it

remove-technical-debt MIT

Guided journey from a large aged codebase everyone fears to touch to one that is safe to change, legible, bounded, and resilient - paid down in place without a rewrite. Orchestrates eight skills phase by phase - working-with-legacy-code, re...

Install

/plugin marketplace add wondelai/skills
/plugin install remove-technical-debt

scorecard-marketing MIT

Build quiz and assessment funnels that generate qualified leads at 30-50% conversion. Use when the user mentions "quiz funnel", "scorecard", "lead magnet", "score-based segmentation", or "lead qualification". Also trigger when designing sel...

Install

/plugin marketplace add wondelai/skills
/plugin install scorecard-marketing

software-design-philosophy MIT

Manage software complexity through deep modules, information hiding, and strategic programming. Use when the user mentions "module design", "API too complex", "shallow class", "complexity budget", "strategic vs tactical", "deep module", "in...

Install

/plugin marketplace add wondelai/skills
/plugin install software-design-philosophy

steve-jobs-design-review MIT

Review designs, products, and features with Steve Jobs'' standards: ruthless simplicity, focus, and end-to-end excellence. Use when the user mentions "Steve Jobs review", "design review", "product review", "what would Steve do", "insanely g...

Install

/plugin marketplace add wondelai/skills
/plugin install steve-jobs-design-review

storybrand-messaging MIT

Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions "brand message", "website copy", "elevator pitch", "one-liner", "brand script", "StoryBrand framework", "customer as hero", or...

Install

/plugin marketplace add wondelai/skills
/plugin install storybrand-messaging

system-design MIT

Design scalable distributed systems using structured approaches for load balancing, caching, database scaling, and message queues. Use when the user mentions "system design", "scale this", "high availability", "rate limiter", "design a URL...

Install

/plugin marketplace add wondelai/skills
/plugin install system-design

team-topologies MIT

Organize business and technology teams for fast flow using Skelton & Pais''s "Team Topologies". Use when the user mentions "team topologies", "Conway''s law", "platform team", "stream-aligned team", "team boundaries", "cognitive load", "how...

Install

/plugin marketplace add wondelai/skills
/plugin install team-topologies

top-design MIT

Create award-winning, immersive web experiences at the level of Awwwards-featured agencies. Use when the user mentions "Awwwards quality", "make my site stunning", "scroll animations", "parallax storytelling", "cinematic web design", "portf...

Install

/plugin marketplace add wondelai/skills
/plugin install top-design

traction-eos MIT

Implement the Entrepreneurial Operating System (EOS) to align vision and execution across a company. Use when the user mentions "EOS", "Entrepreneurial Operating System", "V/TO", "quarterly rocks", "Level 10 meetings", "accountability chart...

Install

/plugin marketplace add wondelai/skills
/plugin install traction-eos

ux-heuristics MIT

Evaluate and improve interface usability using heuristic analysis. Use when the user mentions "usability audit", "users are confused", "form usability", "navigation problems", "Nielsen heuristics", "cognitive walkthrough", or "is this easy...

Install

/plugin marketplace add wondelai/skills
/plugin install ux-heuristics

web-typography MIT

Select, pair, and implement typefaces for web projects. Use when the user mentions "font pairing", "which typeface", "line height", "responsive typography", "web font loading", "type hierarchy", "variable fonts", "FOUT/FOIT", "typographic s...

Install

/plugin marketplace add wondelai/skills
/plugin install web-typography

working-with-legacy-code MIT

Safely change and test untested codebases using Feathers'' "Working Effectively with Legacy Code". Use when the user mentions "legacy code", "no tests", "untested codebase", "how do I test this", "seams", "characterization tests", "golden m...

Install

/plugin marketplace add wondelai/skills
/plugin install working-with-legacy-code

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