Sequenzy MCP Server

Official MCP server for Sequenzy, the AI-powered email marketing platform.

Connect Sequenzy to Claude Desktop, Claude Code, Codex, Cursor, Windsurf, VS Code Copilot, OpenClaw, and other MCP clients so your AI assistant can manage email operations with structured tools instead of hand-written API calls.

What You Can Do

• Manage subscribers, tags, lists, and dynamic segments, including bulk tag reconciliation and synthetic event testing.
• Sync segments to Meta custom audiences for Facebook and Instagram retargeting.
• Manage products and attach digital delivery files for purchase automations.
• Upload hosted email images with alt text and reusable responsive crop settings.
• Draft, update, schedule, and inspect campaigns, including resolved audience previews and From, Reply-To, CC, and BCC identities.
• Render campaigns, sequence steps, and templates to their exact email-safe HTML without sending.
• Add one-click Poll and NPS survey blocks to emails and inspect campaign response summaries.
• Create and edit email sequences, including event-triggered and segment-entry automations, property-filtered post-enrollment event stop conditions, sending identity overrides, existing graph restructuring, and direct step test sends to internal reviewers.
• Cancel, pause, resume, duplicate, or delete campaigns and enroll contacts into sequences.
• Manage transactional email templates and send single transactional emails.
• Supply localized template variants or queue AI translation for enabled locales.
• Create, edit, publish, unpublish, and delete landing pages.
• Create list-scoped saved signup forms and return client-safe static-site embeds.
• Create, target, publish, duplicate, and deploy saved signup popups.
• Connect and verify custom domains for published landing pages.
• Manage team invitations, inbox conversations, and outbound webhook endpoints.
• Generate email copy, subject lines, and multi-step sequences.
• Inspect analytics, subscriber activity, deliverability health, company-level sending pauses, integrations, published event payload schemas, sending identities, tracking settings, and dashboard URLs.
• Diagnose why sending is paused and restore eligible hard-bounce pauses after confirming list cleanup.
• Inspect and clean up exact-recipient bounce suppression without exposing the shared SES suppression list.
• Configure company product info, account-wide sending identity defaults, rename individual sender and reply-to profiles, manage sender domains, and inspect integration examples for common frameworks.

Every published MCP tool includes explicit readOnlyHint, destructiveHint, and openWorldHint annotations so compatible clients can display accurate tool-use affordances. Tools also publish outputSchema definitions and return structuredContent, giving clients and models machine-readable result shapes for follow-up calls.

Quick Setup

The easiest setup path is the Sequenzy wizard:

npx @sequenzy/setup

The wizard opens the browser login flow, creates a personal API key, detects supported AI clients, and configures them automatically when possible.

Hosted Remote MCP

For clients that support Streamable HTTP MCP, use Sequenzy's hosted endpoint instead of running a local stdio process:

https://api.sequenzy.com/v1/mcp

Remote clients should authenticate with the Sequenzy OAuth flow when supported. Local and automation clients can still use the stdio package below with SEQUENZY_API_KEY.

Machine-readable discovery files:

• MCP server manifest: server.json
• Agent card: .well-known/agent-card.json
• Agent capability manifest: agent-capability.json
• OpenClaw skill metadata: openclaw/skill.json

Manual Setup

All stdio MCP clients use the same command:

• Command: npx
• Args: -y @sequenzy/mcp
• Required env: SEQUENZY_API_KEY=seq_user_your_key_here

Optional environment variables:

• SEQUENZY_API_URL - Sequenzy API base URL. Defaults to https://api.sequenzy.com.
• SEQUENZY_APP_URL - Sequenzy dashboard base URL used by app URL helpers. Defaults to https://sequenzy.com.

Claude Desktop

Add this to your Claude Desktop config:

• macOS: ~/Library/Application Support/Claude/claude_desktop_config.json
• Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "sequenzy": {
      "command": "npx",
      "args": ["-y", "@sequenzy/mcp"],
      "env": {
        "SEQUENZY_API_KEY": "seq_user_your_key_here"
      }
    }
  }
}

Restart Claude Desktop after editing the config.

Claude Code

claude mcp add --scope user --env=SEQUENZY_API_KEY=seq_user_your_key_here sequenzy -- npx -y @sequenzy/mcp

On native Windows, wrap npx with cmd /c:

claude mcp add --scope user --env=SEQUENZY_API_KEY=seq_user_your_key_here sequenzy -- cmd /c npx -y @sequenzy/mcp

For a shared project config, use .mcp.json:

{
  "mcpServers": {
    "sequenzy": {
      "command": "npx",
      "args": ["-y", "@sequenzy/mcp"],
      "env": {
        "SEQUENZY_API_KEY": "seq_user_your_key_here"
      }
    }
  }
}

Codex

codex mcp add sequenzy --env SEQUENZY_API_KEY=seq_user_your_key_here -- npx -y @sequenzy/mcp
codex mcp list

Manual Codex config in ~/.codex/config.toml:

[mcp_servers.sequenzy]
command = "npx"
args = ["-y", "@sequenzy/mcp"]

[mcp_servers.sequenzy.env]
SEQUENZY_API_KEY = "seq_user_your_key_here"

Cursor

Add this to ~/.cursor/mcp.json:

{
  "mcpServers": {
    "sequenzy": {
      "command": "npx",
      "args": ["-y", "@sequenzy/mcp"],
      "env": {
        "SEQUENZY_API_KEY": "seq_user_your_key_here"
      }
    }
  }
}

Windsurf

Use the same JSON shape as Cursor.

• macOS: ~/Library/Application Support/Windsurf/mcp.json
• Windows: %APPDATA%\Windsurf\mcp.json

VS Code Copilot

VS Code uses a servers object:

{
  "servers": {
    "sequenzy": {
      "type": "stdio",
      "command": "npx",
      "args": ["-y", "@sequenzy/mcp"],
      "env": {
        "SEQUENZY_API_KEY": "seq_user_your_key_here"
      }
    }
  }
}

Other MCP Clients

For OpenClaw, Hermes, and other MCP-compatible clients, point the client at npx -y @sequenzy/mcp and set SEQUENZY_API_KEY.

Getting an API Key

1. Open the Sequenzy dashboard.
2. Use the MCP setup flow to create a personal key, or open Settings -> API Keys to create a company key.
3. Choose a permission preset or the exact custom scopes the integration needs.
4. Add the key to your MCP client config.

Personal keys start with seq_user_. You can revoke them any time in the dashboard.

Company keys can also be cleaned up without exposing secrets. Call list_api_keys to compare the key ID, name, non-secret prefix, permissions, last-use timestamp, and isCurrent marker, then pass the exact ID to revoke_api_key. delete_api_key is a compatibility alias for the same permanent operation. List and revoke responses never contain the plain key or stored key hash.

Recover from missing API key permissions

If a tool reports a missing scope such as campaigns:read or templates:write, call get_account. Its apiKeyPermissions field lists the current key identity and type, scopes, common missing marketing read scopes, and a direct manageUrl. Personal keys open Account API Keys; company keys open the selected workspace's API Keys settings. If the key does not include account:read, open the Sequenzy dashboard directly and choose the matching API Keys page.

Permissions are editable in place, so open manageUrl, update the active key, and retry the failed tool without replacing the credential or restarting the client. An agent using a company key with api_keys:manage can instead call update_api_key; personal keys must be edited on the account-level page because that tool only manages company keys. Its scopes and preset inputs replace the whole permission selection rather than merging, so preserve every existing scope that is still needed. Hosted OAuth connections can alternatively disconnect and reauthorize with broader permissions.

The default Safer agent access preset includes lists:write and tags:write, so agents can create and update list and tag definitions, and it includes subscribers:tag for applying tags to existing contacts. It does not include subscribers:write, so it cannot add contacts to lists or remove them from lists. Deleting a list or tag still requires the matching lists:delete or tags:delete permission.

The AI drafting preset includes subscribers:write, so drafting agents can build a list as well as create it. Imports that apply listIds also need lists:write; sequence enrollment or double-opt-in delivery additionally needs automations:trigger.

Tools

This server currently exposes 218 MCP tools.

Tools reject arguments they do not declare instead of silently ignoring them. Errors name the unsupported fields, list the supported arguments, and provide focused guidance for common mistakes such as invented subscriber filters or sort options.

Account, Companies, Setup

get_sending_status keeps the Postgres-backed pause state, review gates, and remediation available when sender-health analytics are temporarily unavailable; in that degraded case senderHealth is null.

For Supabase, sync_integration reuses the project, schema, table, list selection, and consent mappings saved in the dashboard. It cannot target an arbitrary table. Run it after installing the live database trigger to import users who existed before the trigger was installed, then poll get_integration and list_integration_activity for progress and row-level outcomes.

set_integration_sync_enabled controls bulk imports and backfills only; it does not stop a provider's live webhook from creating contacts. Use set_integration_list_targeting to choose their future list memberships: null follows workspace defaults, [] joins no list, and a populated array targets those lists. The change is not retroactive and never removes existing memberships. Supabase, Stripe, Shopify, Wix, and Webflow support this control.

For PostHog, sync_integration restarts the event-history import from the beginning with the stored personal API key. Imported events are deduplicated, so retrying a failed import does not create duplicates.

For Segment, connect_integration can optionally import recent event history from Unify after the live webhook is connected. The import walks existing contacts through the Profile API, covers the API's most recent 14 days, skips contacts without a matching profile, and safely deduplicates retries and live webhook overlap. New connections skip automatic page/screen calls unless those names are explicitly allowlisted. Segment webhook secrets must be 16-153 UTF-8 bytes. Use sync_integration to retry with the saved credentials.

Call get_event_schema before writing an {{event.*}} merge tag or an event property filter. Omit eventName to list documented built-in events; provide an event name to receive provider-specific example payloads and property paths, and optionally filter by provider. Custom event names remain valid even when the result reports documented: false; that only means no reference sample is published. Use integration activity or sequence enrollments for actual delivery data because this tool returns static reference data.

For a new sending domain, call add_sending_domain, publish the DNS records in the returned website.dnsRecords, wait for DNS propagation, and then call verify_sending_domain. Publish every returned record instead of assuming a fixed provider or record count: unified domains include required DMARC, while legacy domains can return Amazon SES MAIL FROM and inbound-reply records. If verification is attempted before creation, the error points back to add_sending_domain with the requested domain.

For Shopify, call get_integration_pixel before relying on product views, cart activity, or browse-abandonment triggers. The result is read live from Shopify because merchants can remove the pixel independently. If pixel.healthy is false, dependentEvents names the triggers that cannot arrive; call activate_integration_pixel to install or repoint the pixel. Activation is idempotent, and events begin on the next storefront visit rather than being backfilled.

For custom, headless, ticketing, or SaaS websites, use list_web_tracking_keys before relying on product-view or cart triggers. Create a key with an explicit origin allowlist, install the returned installSnippet, then have the customer's authenticated backend mint a short-lived proof through POST /api/v1/web-tracking-identities and call sequenzy.identify(email, identityToken) at sign-in or checkout. A publishable key alone only records anonymous activity and cannot trigger subscriber automation. The returned snippet installs synchronous method stubs before its async loader, so identity and event calls made during page bootstrap are queued until the SDK is ready. Prefer revoking a key with update_web_tracking_key before permanently deleting it.

New companies start with no sync rules. The inherited preset remains available for SaaS/ecommerce companies by passing null to update_sync_rules; services and consulting companies should normally keep [] or define explicit rules.

Use list_sender_profiles to find the profile ID, then call update_sender_profile to change only its display name. Pass type: "reply" for a reply-to profile; sender is the default. The address, sending domain, and account-wide default From/Reply-To selections remain unchanged. Renaming requires the companies:manage scope.

Shopify cart abandonment is enabled by default. It fires ecommerce.cart_abandoned after one hour of cart inactivity, with a 24-hour per-subscriber cooldown. Use update_shopify_automation_settings to change the cartAbandonment.enabled, delayHours, or cooldownHours fields; pass cartAbandonment: null to restore those defaults without changing browse abandonment or price-drop settings. Timing values must be positive; delayHours is capped at 168 and cooldownHours at 720.

Subscribers

Use create_subscriber_import for CRM onboarding instead of looping over add_subscriber. One call accepts 5,000 full records and returns an asynchronous import ID; poll it with get_subscriber_import. A completed import can still contain row failures, so inspect failedCount and failedReasons. Use optInMode: "confirmed" only when consent was already verified.

For compliance suppression, call update_subscriber with status: "unsubscribed" (or use remove_subscriber without hardDelete). Do not retry add_subscriber with a different status: status on that tool applies only when the contact is first created, and a mismatched skipped result is reported as an error.

update_subscriber.phone writes the native phone field shown on the contact, not a custom attribute. Pass smsConsent: true only after verifying express written consent, or false to opt the contact out. Changing the phone without smsConsent resets SMS consent because consent belongs to the old number.

add_subscriber, update_subscriber, and create_subscriber_import accept an IANA timezone such as America/New_York. The value is stored on the native contact profile and enables recipient-local campaign delivery. Pass an empty timezone to update_subscriber to clear it; invalid import-row values are ignored without rejecting the rest of the import.

Products & Digital Delivery

After a product delivery file is attached, matching purchase events include download.url and download.name, so purchase-triggered emails can use merge tags like {{event.download.url}}.

For Stripe products, list_products returns every active price as a variant, with the Stripe price ID in variantId. Use that ID to target an exact price in a purchase sequence even when it is not the product's default price.

Image Assets

The tool accepts PNG, JPEG, GIF, and WebP images up to 5MB. Local stdio clients can pass filePath. Hosted/remote clients that can access attachment bytes can pass imageBase64 with filename. Provide altText for accessibility, then use displayWidthPercent, cropHeight, objectFit (cover or contain), and align to standardize screenshot presentation. The returned imageBlock can be copied directly into the block array accepted by campaign, sequence, template, and transactional-email tools.

Authenticated image bytes are always uploaded to the origin configured by SEQUENZY_API_URL, even if a reverse proxy returns an equivalent upload URL under another host. API credentials are never forwarded to that alternate origin.

{
  "filePath": "/Users/me/Desktop/product-results.png",
  "altText": "Product results dashboard",
  "displayWidthPercent": 100,
  "cropHeight": 320,
  "objectFit": "cover",
  "align": "center"
}

Lists, Tags, Segments

For subscriber exports, search_subscribers accepts listId, exact listName, or list (ID first, then exact name). It also accepts attribute plus attributeValue, with attributeOperator for contains, numeric comparisons, or is_not_empty; the combined "attributeName:value" form remains supported. Filters combine with AND; use a saved segment for OR logic, nested groups, exclusions, engagement, or event conditions. If limit is omitted, the tool fetches every matching page automatically. For chunked reads, pass limit and follow pagination.nextCursor (or pagination.nextOffset) while hasMore is true. offset and page are supported below 1,000,000 skipped matches; use the cursor for deeper audiences.

For bulk list population, use add_subscribers_to_list; the backing API endpoint is POST /api/v1/lists/{listId}/subscribers with no /bulk suffix:

{
  "emails": ["[email protected]", "[email protected]"],
  "duplicateStrategy": "skip",
  "enrollInSequences": false,
  "optInMode": "default"
}

Send at most 500 emails per request. Standard API rate limits still apply: 100 requests per minute per API key and 20 requests per second burst. For CSV-driven CLI imports, accepted email headers include email, e-mail, email address, and mail; if no recognized header exists, the CLI reads the first column.

Segment filters support attributes, events, saved segment membership, engagement events, Stripe product purchase rules, and commerce product purchase rules. Use filterJoinOperator: "or" for match-any segments, or pass a v2 root group for nested logic.

Each segment filter field validates its own operators:

• status, segment: is, is_not
• tag: contains, not_contains, is_empty, is_not_empty
• email: contains, not_contains
• emailProvider, list: is, is_not, is_empty, is_not_empty
• firstName, lastName: contains, not_contains, is_empty, is_not_empty
• added: less_than, more_than
• attribute: is, is_not, is_empty, is_not_empty, gte, lte, gt, lt, contains, not_contains
• event, email engagement fields: is, is_not, at_least, less_than_count
• emailBounced: also supports is_temporary_bounce, is_permanent_bounce
• stripeProduct: is, is_not, at_least, less_than_count
• stripeCurrentProduct, stripeTrialProduct: is, is_not, gte, lte, gt, lt
• commerceProduct: is, is_not, at_least, less_than_count

Stripe product filter examples:

{ "field": "stripeProduct", "operator": "is", "value": "prod_pro" }
{ "field": "stripeProduct", "operator": "is_not", "value": "prod_pro" }
{ "field": "stripeProduct", "operator": "at_least", "value": "prod_pro:3" }
{ "field": "stripeProduct", "operator": "less_than_count", "value": "prod_pro:3" }

Commerce product filters match products purchased through commerce orders. Values can be provider:productId for provider-scoped IDs (shopify, woocommerce, or api), a bare product ID to match any provider, or provider:productId:count for threshold operators:

{ "field": "commerceProduct", "operator": "is", "value": "api:starter-kit" }
{ "field": "commerceProduct", "operator": "at_least", "value": "shopify:42:2" }

Engagement fields such as emailSent, emailDelivered, emailOpened, emailClicked, emailBounced, and emailComplained accept rolling windows like 7d, 30d, 90d, 180d, or all. With at_least and less_than_count, use count:timeRange, such as 10:30d or 10:all. Presence operators can instead use a campaign scope like campaign:cmp_123; campaign scopes cannot be combined with count operators.

Audience Syncs (Meta Ads)

Requires the Meta Ads integration to be connected in the Sequenzy dashboard (Settings -> Integrations). create_audience_sync accepts an existing segment (segmentId) or a ready-made template (predefinedSegmentId, for example zero-ltv, no-purchase-1y, recent-buyers, high-spenders-ecom, non-buyers, engaged) - the template segment is created automatically on first use, and the first upload runs immediately.

Audiences are add-only: subscribers who later leave the segment stay in the Meta audience. Meta requires 100+ matched people before an audience can be used for ad delivery.

Templates

list_templates returns 50 email bodies newest first by default and accepts a limit up to 100. Advance offset by pagination.count while pagination.hasMore is true; pagination.total reports the full matching count, including campaign and transactional-email bodies.

For net-new content requested in natural language, pass prompt so Sequenzy generates branded native blocks server-side. Use blocks only for finished caller-supplied Sequenzy content, and use html only when preserving supplied or explicitly requested markup. prompt, blocks, and html are mutually exclusive; style and tone are valid only with prompt.

Use set_template_localization when translated copy comes from your own localization workflow. It requires an enabled non-primary locale, a localized subject, and exactly one of html or blocks. Use sync_template_localizations to ask Sequenzy to translate selected locales; omit locales to sync every enabled non-primary locale. Explicit sync works even when automatic on-save localization is disabled.

A/B Tests

Use get_ab_test to copy the effective settings object and discover variant IDs before editing. Campaign settings use testPercentage, testDurationMinutes, and winnerCriteria; sequence settings use testType, winnerThreshold, and winnerCriteria. The legacy sequence values testPercentage: 100 and testDurationMinutes: 0 are compatibility sentinels, not runtime settings. update_ab_test changes the appropriate settings model and requires confirmLiveChange: true when sequence settings affect an active or already-used test. Variant updates accept either html or blocks, not both.

create_ab_test accepts exactly one of campaignId or automationNodeId; the latter requires one to four extra variants and converts a sequence email node into action_ab_test. An explicit sequence winnerCriteria overrides the testType default, so content variants can still be judged by opens. Pass confirmLiveChange: true when converting a node in an active sequence. Together with control A, an A/B test supports at most five variants. Sequence variants receive independent email templates and can be edited, added, or removed while the test is a draft; when the parent sequence is active, update_ab_test_variant, add_ab_test_variant, and delete_ab_test_variant also require confirmLiveChange: true because they immediately change the live rotation.

Campaigns

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